Sunday, November 25, 2007

AOL joins the race to India after Yahoo



According to a Credit Suisse report, Indian GDP at the current price level of the rupee (Rs 40.76 per $) stands at $1trillion. The strengthening rupee has now made India the 12th country to achieve this milestone.

With the Rupee appreciating to below 41 against the US dollar on Wednesday, it was the first day for the economy to be a trillion-dollar economy.
We can see the global companies rush to India now a days (to find a gold mine in this booming economy). AOL is one of them. Why should they left behind when every single Internet Giant is launching its own "presence" in India.

AOL launched their own portal in India yesterday. AOL’s India portal - AOL.in has gone live - offering a host of services that, well, we’ve heard of before from other players - email, instant messaging, local news and information.



They’ve also launched AOL Messenger, and incorporated content focusing on Bollywood, Cricket, Hollywood, News, Sports and International music.

There’s a mobile component, with a suite offers email access via WAP, instant messaging via SMS and the usual downloads like wallpapers, ringtones and games. The website is "www.aol.in". And the funny thing is, AOL and Yahoo both are operating in the same city in India.

But I don't see anything "New" in this AOL India Launch. Yahoo India has all these features, Rediff has that, Times Of India has that, Sify.com has that. So whats new ? Do they just want their presence in Indian Internet Industry?

I can see a tough competition now in India between the "Local Giants" and "Global Giants". From the users perspective, I would like to say that Indian "Local Giants" sucks big time as far as the design and "user friendliness" is concern.

If you go to Rediff.com, Sify.com or IndiaTimes.com you will see lot of popups, animated images and moving text. It just freaks me out. They should learn from these global internet companies how to design pages. Now don't get me into details about design and user friendliness. :-)

That reminds me an article that I read on WebYantra.net few days back. There is a compilation of Indian websites (on the Delhi Linux User group website -- http://www.lug-delhi.org/) that don’t work on Linux or Firefox (work only on IE). Rediff’s name is not there but a few prominent establishments or companies certainly find mention in this infamous list.

Let me get back to the topic. So the point is, there is one more Internet site for you to kill your time. And read the same news over and over again. :-)

Whats your say on this ?

No comments: